Are you facing the burden of entrepreneurship? It is a obstacle that at some stage the bulk, if not all, of business owners encounter. Were you conscious that by simply performing fewer, you would gain greater productivity and market efficiency?
The trick is to recognize the activities that result in the greatest benefit for your company, spending more of your resources on those activities and at the same time finding a way to concentrate less on the others.
Here's a five-step method to work less while attaining greater growth in your business.
Phase 1: Describe Your Vision The Pareto theory (AKA 'principle 80/20') notes that 80% of our outcomes come from 20% of our efforts. So the first move is to recognize certain 20 per cent of activities that fuel the business' 80 per cent sales.
What of the activities you do on a regular basis produce the most income? It may be taking requests for orders, or meeting prospects. It may concentrate some of the attention on the 20 per cent of customers that give you the most money or draw some customers like them.
In order to recognize this 20 percent, you may need to take stock of your day via your monitored time with a time tracker like Toggl Look to see which activities are the ones that really delivered results to your company that week.
You can also access a free productivity prototype that I developed and still use to keep centered on my 20%.
Phase 2: Remove needless tasks.
As company owners, we are faced with frequent interruptions such as inquiries from employees, emails and texts that sometimes do precious little to expand the business. How much is really expected of that?
The fact is, these activities achieve little at all for your company but to draw your focus from activities of great importance.
Take stock of your everyday routine and decide which of these activities can be eliminated entirely from your schedule––tasks that do not add much benefit to your company.
For stuff like reviewing correspondence or the social networking accounts of your company for fresh messages or questions, it's better to block one or two bits in a day to accomplish certain activities or assign the duty to an assistant instead of running to the computer or time a notification pops up. This will help you remain centered on the job at hand so that you will be more effective.
If the issue is that the employees or consumers continue to ask you the same questions over and over again, work on developing a more productive onboarding program, such as capturing brief videos showing the responses or procedures they query.
You should also help the staff build a checklist that includes commonly asked questions and responses that will reduce the time you waste answering such repetitive questions.
Phase 3: Render activities automated.
There are other resources you may use to simplify repetitive operations, such as collecting leads and automated lead and customer follow-ups.
One definition of this will be to follow through with leads automatically after posting a communication form or request form on the website.
You want to use an email marketing app to generate an response that is instantly sent to any lead who submits a form on your website. You can use simple email service providers (ESP), such as SendGrid, aWeber, and MailChimp, or you can use smart marketing automation such as Successful Campaign.
What won me over to Successful Campaign is that it helps you to deliver follow-up emails responding to the behaviour of your clients, and you'll get the best response at the right moment. You'll see happy buyers and sales to higher starts. And like certain other sites it doesn't need a big learning curve.
The automated, rapid response tends to turn further leads into clients (studies suggest that the quicker you react to a lead, the more likely they are to convert)––but it immediately and automatically takes charge of this method!
If you plan to earn a free marketing automation test sign up with me for a 30-minute exploration coaching call.
The trick is to recognize the activities that result in the greatest benefit for your company, spending more of your resources on those activities and at the same time finding a way to concentrate less on the others.
Here's a five-step method to work less while attaining greater growth in your business.
Phase 1: Describe Your Vision The Pareto theory (AKA 'principle 80/20') notes that 80% of our outcomes come from 20% of our efforts. So the first move is to recognize certain 20 per cent of activities that fuel the business' 80 per cent sales.
What of the activities you do on a regular basis produce the most income? It may be taking requests for orders, or meeting prospects. It may concentrate some of the attention on the 20 per cent of customers that give you the most money or draw some customers like them.
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In order to recognize this 20 percent, you may need to take stock of your day via your monitored time with a time tracker like Toggl Look to see which activities are the ones that really delivered results to your company that week.
You can also access a free productivity prototype that I developed and still use to keep centered on my 20%.
Phase 2: Remove needless tasks.
As company owners, we are faced with frequent interruptions such as inquiries from employees, emails and texts that sometimes do precious little to expand the business. How much is really expected of that?
The fact is, these activities achieve little at all for your company but to draw your focus from activities of great importance.
Take stock of your everyday routine and decide which of these activities can be eliminated entirely from your schedule––tasks that do not add much benefit to your company.
For stuff like reviewing correspondence or the social networking accounts of your company for fresh messages or questions, it's better to block one or two bits in a day to accomplish certain activities or assign the duty to an assistant instead of running to the computer or time a notification pops up. This will help you remain centered on the job at hand so that you will be more effective.
If the issue is that the employees or consumers continue to ask you the same questions over and over again, work on developing a more productive onboarding program, such as capturing brief videos showing the responses or procedures they query.
You should also help the staff build a checklist that includes commonly asked questions and responses that will reduce the time you waste answering such repetitive questions.
Phase 3: Render activities automated.
There are other resources you may use to simplify repetitive operations, such as collecting leads and automated lead and customer follow-ups.
One definition of this will be to follow through with leads automatically after posting a communication form or request form on the website.
You want to use an email marketing app to generate an response that is instantly sent to any lead who submits a form on your website. You can use simple email service providers (ESP), such as SendGrid, aWeber, and MailChimp, or you can use smart marketing automation such as Successful Campaign.
What won me over to Successful Campaign is that it helps you to deliver follow-up emails responding to the behaviour of your clients, and you'll get the best response at the right moment. You'll see happy buyers and sales to higher starts. And like certain other sites it doesn't need a big learning curve.
The automated, rapid response tends to turn further leads into clients (studies suggest that the quicker you react to a lead, the more likely they are to convert)––but it immediately and automatically takes charge of this method!
If you plan to earn a free marketing automation test sign up with me for a 30-minute exploration coaching call.
