Previously,
we've discussed different ways to maintain strong deliverability levels
for email, from keeping a positive email reputation to optimizing the
email lists. We are continuing with this theme today by discussing the
difference between hard and soft email bounces.
What's a Bounce Email Let's begin with the basics.
We were all in there. You create an email, send it out and then find out via automated notification that the delivery of the email has failed. It means that your email has bounced.
It also means that your intended recipient did not receive your post.
Why email bounces are bad email bounces makes your campaigns miss your recipients. Plus, high bounce rates impact the deliverability rate negatively.
This ensures that maintaining the low bounce levels is extremely necessary. You will shoot for less than 2 percent of the overall bounce rate.
Reasons Emails Bounce There are a number of reasons to bounce emails including: Non-existing email addresses When an email bounces back and is classified as non-existent, this means that the email address may contain a typo. This also means that a person might have left the organization with which their email is associated. People still often use fake email addresses online. This is especially true when online freebies are given out in return for an email.
At times, emails bounce back because either the email server is temporarily inaccessible, overloaded or not identified.
Complete mailboxes Your contacts often have so many emails in their inbox that they can no longer access them. Only when room is generated in their inbox can they start getting emails again.
Blocked email A server will block an incoming email. This usually occurs when emails are sent to government agencies or colleges. Such companies tend to have more strict e-mail receipt laws.
Easy Bounces vs Hard Bounces There are two types of Bounces when it comes to email bounces: soft and hard bounces.
A soft bounce means your email has been temporarily rejected. The email address you sent a campaign was correct and the message entered the mail server you had expected. The reason it bounced back is that either the mailbox was full, the server was down, or the message was too large for the mailbox for the receiver. Easy bounce emails needn't be deleted from your list immediately. However if they keep showing up over time, this is an sign that you can delete them.
A hard bounce, by comparison, means that your email has been rejected indefinitely. The reason it bounced back is possibly because the email address is null, the email domain isn't real or there is no email address. You will remove all of the hard bounce emails from your list.
How to Reduce Your Bounces The best way to reduce your bounces is to adopt best practices via email. What are Acceptable Practices? These include: Maintain good hygiene for the list: you should periodically update your email list to info. It includes purging the expired email list periodically, and deleting non-responders. This also allows you to optimize the data already available. All this should have a beneficial impact on the deliverability rate for your messages.
Follow double opt-in procedures: Give them a confirmation email when a customer subscribes to your mailing list. This is critical to keep abiding by international spam rules. It also informs you that the emails in your list come from legitimate users who really want your email campaigns issued.
Track the delivery of your messages: pay attention to bounce rates and response levels for your messages. This gives you great insight into your email campaigns. Using this knowledge you will be able to detect and repair possible errors before too much harm is done.
What's a Bounce Email Let's begin with the basics.
We were all in there. You create an email, send it out and then find out via automated notification that the delivery of the email has failed. It means that your email has bounced.
It also means that your intended recipient did not receive your post.
Why email bounces are bad email bounces makes your campaigns miss your recipients. Plus, high bounce rates impact the deliverability rate negatively.
This ensures that maintaining the low bounce levels is extremely necessary. You will shoot for less than 2 percent of the overall bounce rate.
Reasons Emails Bounce There are a number of reasons to bounce emails including: Non-existing email addresses When an email bounces back and is classified as non-existent, this means that the email address may contain a typo. This also means that a person might have left the organization with which their email is associated. People still often use fake email addresses online. This is especially true when online freebies are given out in return for an email.
At times, emails bounce back because either the email server is temporarily inaccessible, overloaded or not identified.
Complete mailboxes Your contacts often have so many emails in their inbox that they can no longer access them. Only when room is generated in their inbox can they start getting emails again.
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Blocked email A server will block an incoming email. This usually occurs when emails are sent to government agencies or colleges. Such companies tend to have more strict e-mail receipt laws.
Easy Bounces vs Hard Bounces There are two types of Bounces when it comes to email bounces: soft and hard bounces.
A soft bounce means your email has been temporarily rejected. The email address you sent a campaign was correct and the message entered the mail server you had expected. The reason it bounced back is that either the mailbox was full, the server was down, or the message was too large for the mailbox for the receiver. Easy bounce emails needn't be deleted from your list immediately. However if they keep showing up over time, this is an sign that you can delete them.
A hard bounce, by comparison, means that your email has been rejected indefinitely. The reason it bounced back is possibly because the email address is null, the email domain isn't real or there is no email address. You will remove all of the hard bounce emails from your list.
How to Reduce Your Bounces The best way to reduce your bounces is to adopt best practices via email. What are Acceptable Practices? These include: Maintain good hygiene for the list: you should periodically update your email list to info. It includes purging the expired email list periodically, and deleting non-responders. This also allows you to optimize the data already available. All this should have a beneficial impact on the deliverability rate for your messages.
Follow double opt-in procedures: Give them a confirmation email when a customer subscribes to your mailing list. This is critical to keep abiding by international spam rules. It also informs you that the emails in your list come from legitimate users who really want your email campaigns issued.
Track the delivery of your messages: pay attention to bounce rates and response levels for your messages. This gives you great insight into your email campaigns. Using this knowledge you will be able to detect and repair possible errors before too much harm is done.
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